Understated Style Knit The Row Knitwear
Questions People Ask About The Row Bags
Set out below are the most frequently asked questions about the row bags, answered using what can actually be verified. Since the brand publishes no price list, every figure throughout is an observed 2026 market price recorded in September of that year. Anything that is reported yet unconfirmed is marked as such rather than quietly rounded up into fact. Any number sourced from a resale report is observed market behaviour, not investment advice. This covers bags alone, so ready-to-wear and footwear are left out. If a claim is widely repeated but cannot be checked, it has been left out.
Who makes The Row, and where are the bags made?
Started in 2006 by Mary-Kate and Ashley Olsen, The Row operates out of New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The label is named after Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. No further manufacturing detail is published, so claims about specific tanneries are not verifiable. Los Angeles, New York, London, Paris and Amagansett all hold an own-name boutique.
Why is there no logo on the bags?
There are no exterior logo plaques, branded hardware or monogram prints anywhere on the range. Silhouette, proportion and construction carry the identification instead. Check low on the side of any bag for a small, discreet exterior stamp that blends into the leather, and expect a second stamp inside. The metalwork is palladium-plated in a matte or brushed finish, giving weight rather than shine. Linings are luxury materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print the row handbags new top handle logo jacquard. In practice, nobody can place one of these bags from across a street, which is precisely the appeal for many buyers.
How much does a The Row bag cost?
Since the brand publishes no price list, each price quoted is an observed 2026 market price rather than an official one. The floor was $590 for a Double Travel Wallet, at the other $6,900 for the Marco Bag. Three bands describe the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500, and top at roughly $3,600 to $6,900. The price depends on material more than size. Choose suede and you face a consistent premium over calfskin in the same silhouette. Take the table as a snapshot rather than a quotation: retailer prices vary, and stock, currency and season all shift the figure.
| Bracket | Observed range, 2026 | Typical models |
|---|---|---|
| Entry level | $590–$1,500 | Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290 |
| Mid range | $1,550 up to $3,500 | Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900, Bourse Clutch $1,590, Park totes in all sizes |
| Upper band | $3,600–$6,900 | Marco Bag $6,900, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Agnes 12 $4,400, Soft Margaux 10 $3,650 |
| Suede uplift | Varies by silhouette | India 10.00 $3,850 leather against $5,370 suede; Agnes 15 $5,000 against $5,800 |
Is the original Margaux gone for good?
Nobody outside the brand knows, and the brand has not said. What is verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is widely reported but has never been officially confirmed by the brand. The two claims are not the same thing, and any article conflating them goes beyond the evidence. Practically, the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Treat the status as unresolved rather than settled.
What separates the Soft Margaux from the original Margaux?
The Soft Margaux is a reworking rather than a rename. What it adds to the original are protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. At an observed $3,650, Soft Margaux 10 runs to 100% calfskin, a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 carries over that construction at 12 x 9 x 7.5 inches, with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is reported at about $4,700, but that figure is unconfirmed. Observed at $4,900, the Margaux Shoulder 12 is a separate shape, distinguished by a lambskin lining and elongated tubular handles.
What do the numbers in the model names mean?
The figure means width in inches, not a size tier or a series code. The convention runs across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. This makes comparison remarkably simple, since two bags sharing a number occupy roughly the same width. A major retailer carries there is a leather-and-canvas Margaux 17, approximately 17 x 12 x 9 inches, with no verified price. When a name carries N/S or E/W instead, that describes orientation rather than dimension. Reading both conventions tells you most of what you need before seeing the bag.
What should I check to authenticate a The Row bag?
The brand runs no public serial number, date code or authenticity card system for these bags, which means there is no code to look up and nobody can verify one for you. Authentication is physical instead. Expect stitching that is machine-precise and evenly dense, free of fraying or wandering lines, and hand-painted edges with no overflow, bubbling or thin coverage. Real hide is substantial and soft at once and takes light in rather than throwing it back; fakes feel stiff, thin or faintly plasticky. The interior stamp should be crisp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Photo inspection does not catch them: counterfeits reported through 2024 and 2025 pass it, which is why in-hand checks and platform authentication dominate the advice.
- No serial numbers, date codes or authenticity cards exist
- Stitching of even density, with clean hand-painted edges
- An interior stamp that is crisp, centred and reads Made in Italy
- Hardware matte or brushed, closing precisely
- Shape that survives being emptied
How well do The Row bags hold value on resale?
Judged by observed market behaviour they have, but this is not investment advice and past figures forecast nothing. 97% value retention is the number the Rebag CLAIR 2025 report assigned the brand, carrying it into the unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. At model level the picture varied, with the N/S Park Tote strongest at 146%, the Margaux Tote at 107% and the Half Moon shoulder at 106%. For context, the same report recorded the Hermes Kelly Mini II at 282% and Goyard at 123%. Softer figures include Fashionphile resale reported up about 44% year over year. Canvas, nylon, sisal and seasonal colours sell down, so the strength is concentrated in black and neutral calfskin rather than the line as a whole.
Where can I buy The Row bags?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand retailers verified as stocking the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. Off-price and archive stock goes to The Outnet, where discontinued styles regularly appear. Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all carry them on the secondary market. Poshmark, eBay and Mercari are also options; sources flag the first two as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so check you are on the brand’s own store before buying direct.
How should these bags be looked after?
Because no brand-issued care protocol exists, read the following as material-appropriate general guidance rather than instruction from the label. Whatever the material, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Buff calfskin and grained finishes with a soft dry cloth and use neutral conditioner sparingly. Since nappa and lambskin are exceptionally soft and mark easily, keep to a dry cloth and avoid over-conditioning; both appear mostly as linings. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces can be spot-cleaned but are least forgiving to water and least serviceable.
